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TOPICS
•Shoestring Marketing. In his friendly, funny style, Phil discusses the challenge every entrepreneurial marketer faces of having big goals and a small budget. He shares proven low-cost/no-cost ideas, tactics, and strategies to maximize the meagerest promotional budget.
•The Seven Tools of Marcomm seminar. Maslow once observed that, only given a hammer, most people see every problem as a nail. In this day-long seminar, Phil equips marketers with the full toolbox of marketing disciplines. He explains advertising, public relations, promotions and four other marketing communications fields. In his clever offbeat way, Phil discusses benefits, strengths, weaknesses and gives examples of each tool.
•NonMarketing. Most business schools teach big business marketing. Unfortunately, big business approaches don’t work in 90% of America’s small and midsize businesses. Phil uses personal examples and gentle humor to unteach MBA marketing and share real world nonmarketing strategies.
•Building Your Marketing Muscle. A solid marketing system requires focus and discipline. Phil uses the analogy of physical fitness to explain why most marketing plans -- and most personal fitness plans fail. He shares practical advice to build muscle and trim fat from your advertising and marketing campaign.
To book a date or request a promotional packet and schedule of fees contact Phil Sasso at 877-PhilSasso or email phil@shaboom.com
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