| The key to developing a recognizable brand is creating a consistent, strategic corporate identity program. Previously the sole domain of the consumer marketplace, business-to-business branding is separating the successful from the laggards.
We have developed successful corporate identities for many business-to-business firms. Phil's article "How to critique your logo design" was recently reprinted in the Management Insight newsletter.
Here's an idea of the type of Corporate ID services we can provide you with:
- original logo design
- corporate standards manual
- company/product name development
- slogan creation
- branding research and development
- image update/redesign
- mission/vision statements
- new product positioning
- old product repositioning
See our portfolio for a few examples of logo designs/redesigns we produced.
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