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Sasso Marketing
3043 N. 25th Ave.
Franklin Park, IL
60131
tel: 847.451.2246
fax: 847.451.4888
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The Problem. White Industries needed to promote two new product categories in addition to their mainstay A/C equipment product line with the same ad budget.
The Solution. We reviewed the previous marketing efforts and recommended a new look and direction for trade advertising, literature, catalogs, and media relations.
The Result. We were able to generate more than three times as many leads as the previous year, for a much lower cost. Overall sales targets were exceeded.
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The Problem. Urethane Supply Company needed a well-planned product introduction rollout for their durable new automotive plastic repair material.
The Solution. We created an innovative product logo and marketing message and implemented a campaign through trade journal ads, card decks, exhibit booth graphics, literature and news releases.
The Result. Urethane experienced the quickest new product adoption in the company’s 19-year history. During the three-month rollout, hundreds of direct leads were generated and product sales exceeded projections.
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| The Problem. Ferret Instruments realized their identity was too staid for the innovative automotive diagnostic equipment they market.
The Solution. We helped them develop a new brand identity and communicated it across advertising, literature, news releases, web site and even product packaging.
The Result. Ferret achieved record-breaking sales the first full quarter following the introduction of our new identity campaign with strong prospects for future growth.
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The Problem. Norkar Technologies wanted to increase fourth quarter sales for their automotive alignment system.
The Solution. We mailed a simple four-part postcard series to their database.
The Result. Norkar closed more sales in less time than any other program. Ad costs-per-sale were cut in half.
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| The Problem. Sheldon Industries wanted to sell more of their Mega Mate aqueous parts washing cabinets and sinks at the NADA Show.
The Solution. We designed, printed and mailed a pre-show postcard promotion.
The Result. Booth traffic increased significantly and more deals were closed from the show than ever.
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