| Sasso Marketing provides practical solutions to business-to-business marketing problems.
Unlike firms with a single, one-size-fits-all service, we provide customized, integrated marketing programs that produce measurable results – and maximize the marketing budget.
For more than a decade, we’ve created results-driven advertising strategies, print marketing, branding & identity, and web site design. Take a look at our case studies to see some of the results we’ve achieved.
Feel free to contact us if we can be of service to you.
"Sasso Marketing helped us achieve record-breaking sales with no increase in our marketing budget." – Donald Russell, Vice President of Marketing, Ferret Instruments |
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PR Strategy: One Photo is Worth 1,000 Words
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Trade journal editors are about 10 times more likely to use a news release if it has a good photo, according to a recent survey of trade journal editors.
So, to get more placements just include a photo, right?
Wrong. The key phrase here is a GOOD photo. Editors have told me they get a LOT of awful photos – blurry, dark snapshots taken by an amateur and processed at Wal-Mart. In my experience, most editors prefer publication-quality digital images on disk – or better yet, the Web. It makes their work quicker and gives them a better result. In fact, we’ve developed an entire web site to provide editors with news releases and photos (http://PRnewsbureau.com).
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When published, product mentions with photos also tend to draw more sales leads. Why? Photos attract people’s attention more than words alone. Think about photos next time you’re paging through a trade journal -- and the next time you’re sending out a new release.
- Phil Sasso
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